All who cherish the power which lies in simplicity are definitely familiar with Scandinavian design. There are three clear rules of the style – it should be functional, beautiful and available to everyone. So plain, so brilliant.

This modernist movement emerged in the Northern Europe in 1930 at the Stockholm Exhibition as a shift away from realism and romanticism that had been a la mode. Scandinavian designers set out in search of the perfect combination between the traditional craftsmanship and practicality, as well as affordability while maintaining the decorum and grace. In the mid-20th century they have achieved their goal. The style, close to what it looks like today, was launched.

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